Meet the team

Joe, a skilled kitchen designer, creates stylish, functional kitchens, working with builders, contractors, and homeowners. His engaging approach balances space and flow for joyful designs. Born in Louisiana, Joe lived in Alabama and St. Petersburg, Florida, for 23 years, meeting his wife, Jenny, a Portsmouth, NH native and designer at Universal Factory Direct, owned by her brother, Kevin.

In 1999, they moved to Syracuse, NY, with daughter Madisan, starting a successful furniture business. They relocated to Eagan, Minnesota, welcomed son Foster in 2001, and sold their kitchen and hot tub business in 2013. In 2015, they settled in Portsmouth, NH, where Joe joined Universal. Madisan (UNH ’20) works in Boston influencer marketing, and Foster (Endicott ’23) films and edits stand up comedy content.

Joe enjoys pickleball, boating, fishing, CrossFit, karaoke, barbecuing, and supports the Patriots, Vikings, and Buccaneers. His 2019 Halloween Big Bird costume won $200, and at 15, he hit two home runs with a broken arm.

Andy has been designing kitchens, bathrooms and spaces throughout the home for more than 10 years and he is the only designer in the area who has a background with cabinet installation. This experience along with his time as a real estate agent give him a well-rounded view to efficiently design your kitchen……saving you time and money. Thorough and creative, Andy takes the time to walk clients through the choices in creating or redesigning a space, simplifying the process and making it comfortable and enjoyable!

When not at the office, you’ll find Andy spending time with his wife Krystal and two daughters Avery and Brynn, coaching soccer/basketball/soccer (depending on the season), or working on another house flip.

Jenny is Joe’s wife ( and the owners sister) and she does all of our online quotes for kitchen designs. Jenny has designed over 300 kitchens & has a real nack for overall interior design. Putting a space together with colors, textures and the details that personalize your space. Jenny is a certified in kitchen design and joined the Universal Team in April of 2018.

Hobbies: Yoga, Workouts, Boating, See Joe’s hobbies above…

Angela is our Office Manager, Purchasing Agent, HR Department and most importantly Payroll. If you have some juicy gossip you go to Angela first. She aslo has every detail on every customer purchase.

Hot Tub Sales

vergie.universalfactorydirect@gmail.com

(603) 235-1773

Jake RIP Oct 18, 2023 - Always in our hearts

(Goldendoodle) is our warehouse Mascot and really keeps the squirl, chipmunk, and turkey populations down around the office.. Dont be surprised if he is laying in the parking lot on a hot day, he just hangs around. As people arrive he greats them with a howel and brings them into the warehouse, and as you come in he usually announces wouth a happy howel as well.. Jake loves, chasing squirrels, chipmunks and really anything Also loves the boat and jet ski. He's an amazing dog.

Established in 1998 with a Red F150 and his son Kolby buckled in the front seat delivering mattresses and furniture. UFD started as Universal Furniture & Mattress in storage lockers across the street from our current warehouse.. The concept was simple a great marketing system and great deals.. Selling mattresses and cherrywood dining room sets.. The business quickly evolved into many lines of furniture all with great deals .. The mantra ... cut out "The Middle Man" keep our overhead low and pass those savings along to the customer.. In 2002 we added hot tubs and sold 350 hot tubs a year all over New England.. They had great deals and the word spread.... In 2007 Universal purchased their 25,000 sq ft building, the business operates out of 1 side and the other side has been rented to the same tenent for the last 8 years. In 2007 UFD stumbled into the kitchen cabinet business applying the same marketing and "cut out the middleman" strategy ... At that time UFD sold only 4 styles of cabinets.. Now its evolved to 6 brands and an unlimited selection.